Fat to Fatuus

With Messieurs Hopkins, Reeves, and Ogilvy
We core the heart of advertising's tale.
Good facts and benefits drive U.S.P.;
Esteem the product, and say what’s for sale.
This line was held the while our Board was clear,
Plain verity the value we essayed,
Thus buyers motivated without fear.
(Without which, we'd have never gotten paid)
New board demands: hot prospects entertained
With Mission; Bio; Logo; Bulbous claim!
Yea qualities of mercy are not strained,
Too bad our advertising ain't the same.
     To save the brand, to rescue revenue
     Now summon succor; Killian's merry crew.

   posted by Stephen at 9:18 AM | Plink